Where you know it or not, the financial advisors at your firm are likely text messaging some of their clients. If you are not capturing this, you are letting FINRA to build a case against your firm.
FINRA might not have a case against your firm for any reason. And noncompliance with Rule 3110 is not one of the major issues facing firms today, but it can be tacked on easily to charges against the firm for other failures. The Rule requires, among other things, an annual review of all communications regarding the business. The Rule reads as though it only pertains to internal communications, but it includes all communication an internal person interacts with, so, it actually includes all communications. The rule is written to avoid public communications that an internal personnel did not actively participate, such as the publication of an article about an interested investment that the advisor had no knowledge of, even if the client did.
Leaving the pedantics aside, the major problem with text messaging is that usually the only repository for them is on the phones of the financial advisor. There are other messaging services that might store messages in a cloud for later retrievable, but that adds another layer of compliance question: is the cloud not controlled by the firm but controlled by the FA compliant enough?
The conservative answer is, of course, no. Whatsapp‘s cloud storage of messages is not designed to comply with FINRA rules. They also have no responsibility to keep the messages, let alone comply with an FA’s firm if the FA doesn’t want the messages reviewed.
Marcus Maltempo is a Certified Anti-Money Laundering Specialist and a Certified Fraud Examiner with more than a decade of experience helping banks, law firms and clients manage investigations and regulatory responses.